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The September 2015 public announcement of the campaign signaled the transition from what fundraisers call the quiet phase to the public phase. The MSU Alumni Foundation was instrumental in helping the university secure $180 million in private donations during the quiet phase and continued the effort to raise the additional $233 million that brought the campaign total to $413 million. The original $300 million goal was met in October of 2016, more than two years before the scheduled conclusion of the campaign.

Words like largest, most, greatest and first define the impact that What It Takes—
The Campaign for Montana State University has had on Montana’s land-grant university. Throughout the life of the campaign, there were hundreds of notable events, accomplishments and milestones.
Noted below are but a few of the many highlights:

Fall Enrollment 13,559

What It Takes—The Campaign for Montana State University begins its silent phase

458 Bobcat donors give nearly $6MM to expand and renovate Bobcat Stadium

An anonymous donor funds the Fraternity and Sorority Leadership initiative with a $500K gift

Ribbon cutting for the Animal Biosciences Building in the College of Agriculture

Fall Enrollment 14,153

Campaign milestone reached with a $10 gift from Robert Piper of Hope, Idaho, to Montana Shakespeare in the Parks

Jake Jabs provides a transformative gift of $25MM for a new home for the College of Business

Fall Enrollment 14,660

Fall Enrollment 15,294

Kickoff of the Vim-Let It Out! membership campaign that resulted in 5,363 new Alumni Association members

The Alumni Association establishes the Houston and Puget Sound chapters, the first two of 12 alumni chapters to be created during the campaign

Campaign milestone reached with a $219 gift from Chris Bowman of Lolo, Montana, to Bobcat Athletics

Fall Enrollment 15,421

Norm Asbjornson challenges alumni and friends to add $20MM to his largest-ever $50MM pledge to the South Campus Project

Nancy Cameron's $3.5MM gift provides endowments for three scholarship funds, a chair in animal and range sciences, and a business professorship

Campaign milestone reached with $4MM estate gift from Wilhelm Wurst to support the South Campus Project

A $3MM gift from Jake Jabs funds the Entrepreneurship Program in the College of Business

Fall Enrollment 15,688

Donors and alumni raise $500K to support a visiting professor in the College of Arts & Architecture

Don and Sue Fisher fund rural education with a $1MM gift for a professorship for rural teachers in the College of Education, Health & Human Development

Private support for the Leadership Institute helps bring Neal deGrasse Tyson to MSU

Jabs Hall opens. The College of Business is renamed the Jake Jabs College of Business & Entrepreneurship

What It Takes—The Campaign for Montana State University enters its public phase with a gala celebration in the fieldhouse

Fall Enrollment 16,440

Campaign milestone reached with an $84 gift from Jay Morasko of Glendive, Montana to Bobcat Athletics

Campaign milestone reached with a $50MM gift from Norm Asbjornson to the College of Engineering

South Campus Project and Norm Asbjornson Hall achieve $70MM funding goal

A naming gift of $8MM from Greg and Susan Gianforte elevates the Department of Computer Science to the Gianforte School of Computing

Campaign reaches its original goal with a $4.2MM gift from the Haynes Foundation to establish the Jack and Isabel Haynes Scholarship, providing general scholarship support for Montana students

Fall Enrollment 16,703

Campaign milestone reached with estate gift from John Vellaga to provide scholarships for students with financial needs studying in the College of Agriculture

Writing Across the Curriculum program is funded by a $570K donation from Ken Wilson and Ann Jackson

An anonymous donor gives $1MM for improvements to the Track & Field facilities

Fall Enrollment 16,902

A $2MM naming gift from Risa Scott propels the new Ranch Management Program in the College of Agriculture

$300K in gifts are given to fund student teacher scholarships

Gifts from Carol Doig support the library, the Doig Archives and the new Ivan Doig Center for Western Lands and People in the College of Letters & Sciences

Montana's agricultural community and grain growers present a $5MM gift to the College of Agriculture for an endowed chair in Plant Sciences

$650K in gifts adds support to the Veteran Center and scholarships

Fueled by a $12MM donation from The Kendeda Fund, the American Indian Hall project is the last major campaign initiative to be fully funded

What It Takes—The Campaign for Montana State University concludes as the most successful fundraising campaign in Montana's history